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Rise and shine

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RISE is the new, national brand campaign for Kailis Jewellery. It honours the legacy of Kailis and is inspired by the mythical archetype of the muse, bringing a sense of luxury, independence and optimism for the brand’s 2022/23 season.

The campaign was shot in WA’s Great Southern region, featuring model Aude Mangharam from Vivien’s Models, with the majesty and wildness of Greens Pool and Elephant Rocks a perfect backdrop. Much like this setting, the campaign copy and ethos draws on the poetry of nature: Pearls, silken against skin. Made by nature. As you were made.

","text":"RISE is the new, national brand campaign for Kailis Jewellery. It honours the legacy of Kailis and is inspired by the mythical archetype of the muse, bringing a sense of luxury, independence and optimism for the brand’s 2022/23 season. The campaign was shot in WA’s Great Southern region, featuring model Aude Mangharam from Vivien’s Models, with the majesty and wildness of Greens Pool and Elephant Rocks a perfect backdrop. Much like this setting, the campaign copy and ethos draws on the poetry of nature: Pearls, silken against skin. Made by nature. As you were made."},"industries":[],"products":[],"professionals":[{"profession":{"html":"

CLIENT: KAILIS JEWELLERY

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AGENCY: RHYTHM

","text":"AGENCY: RHYTHM"}},{"profession":{"html":"

DIRECTOR: ADAM RULE

","text":"DIRECTOR: ADAM RULE"}},{"profession":{"html":"

PRODUCER: CANDICE SHIELDS

","text":"PRODUCER: CANDICE SHIELDS"}},{"profession":{"html":"

DOP: JUSTIN GRIFFITHS

","text":"DOP: JUSTIN GRIFFITHS"}},{"profession":{"html":"

UNDERWATER DOP: RICK RIFICI

","text":"UNDERWATER DOP: RICK RIFICI"}},{"profession":{"html":"

PHOTOGRAPHER: JASON CAPOBIANCO

","text":"PHOTOGRAPHER: JASON CAPOBIANCO"}},{"profession":{"html":"

STYLING: MARCIA BALL

","text":"STYLING: MARCIA BALL"}},{"profession":{"html":"

HAIR & MAKEUP: FRANCESCA POGGI

","text":"HAIR & MAKEUP: FRANCESCA POGGI"}},{"profession":{"html":"

MODEL: AUDE MANGHARAM

","text":"MODEL: AUDE MANGHARAM"}},{"profession":{"html":"

COLOUR GRADE: CAITLAN O'CONNOR

","text":"COLOUR GRADE: CAITLAN O'CONNOR"}},{"profession":{"html":"

COMPOSER/ARRANGER: ANDREW WRIGHT

","text":"COMPOSER/ARRANGER: ANDREW WRIGHT"}},{"profession":{"html":"

SOUND MIX: JUSTIN BRAINE

","text":"SOUND MIX: JUSTIN BRAINE"}}],"recognitions":[],"services":[{"service":null,"service_select":"Branded Content"},{"service":null,"service_select":"Campaigns"}],"title":{"html":"

Brand campaign

","text":"Brand campaign "},"video_aspect_ratio":true}}},"pageContext":{"uid":"kailis"}},"staticQueryHashes":["117029048","2362320623","2411858802","2861526084","778859974","964191769"]}