Treasure every mile
Tourism campaign
CLIENT
AUSTRALIA'S CORAL COAST
CREATIVE
CHAPTER
PRODUCTION
RHYTHM
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Video Production
Photography
Creative Direction
Project Management
Commercials
/
Campaigns
Australia’s Coral Coast is full of treasures waiting to be discovered. Capturing the true essence of the open road and the moments that come along with that was the focus for Rhythm.
Built for premium nature travellers looking to go deeper, not faster, the “Treasure Every Mile” campaign highlights one of Australia’s great drives - the Coral Coast Highway. It’s a route that offers richness, contrast, and discovery at every turn. The journey itself is just as rewarding as the destinations it connects. It rewards the curious. The ones who pull over. The ones who take their time.
Over three days up and down the coast, director Gemma, cinematographer Justin Griffiths and stills photographer Rachel Claire captured a combined video and stills campaign filled with authentic, special moments along the way. Developed alongside Chapter and Australia's Coral Coast, the suite of content celebrates the beauty of slowing down and creating memories.
A journey full of treasures, moments and unforgettable experiences — MADE.
"Working with Gemma and the team at Rhythm was such a great experience. They brought so much passion, creativity and care to the project and delivered a beautiful, high-quality film that captured the Coral Coast Highway brand perfectly. Professional, collaborative and an absolute pleasure to work with and we couldn’t be happier with the result." - Kelly Leonard, Australia's Coral Coast
