For the Roadtrippers
Placemaking films
CLIENT
AUSTRALIA'S GOLDEN OUTBACK
CREATIVE
CHAPTER
PRODUCTION
RHYTHM
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Video Production
Creative Direction
Project Management
Commercials
/
Campaigns
Capturing the true soul of the open road — that was the focus for Rhythm, venturing into Australia’s Golden Outback to uncover the hidden gems that don't always make it onto the map.
The region needed a visual narrative that felt accessible and inviting, moving away from the "tough 4x4" stereotype to speak to a new generation of explorers. The IDEA — a cinematic journey that feels like a warm invitation, using engaging storytelling to show that the best parts of the outback can be for everyone.
Adam and the small crew hit the red dirt to capture a huge amount of authentic, beautiful scenes with real people.
Developed in close collaboration with the teams at Chapter and AGO, the suite of films leans into the "hidden holiday" vibe, shining a light on the unknown places and inspiring travellers to venture beyond the usual paths.
A new era of road tripping across Australia's Golden Outback — MADE.
