Alive with work
Brand Film
CLIENT
QV1
CREATIVE
RHYTHM
PRODUCTION
RHYTHM
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Video Production
Creative Direction
Strategy
Idea
Copywriting
Design
Website Development
Project Management
Branded Content
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Campaigns
There’s no secret that office space in the CBD has been slow to fill post Covid. The management of the iconic, Harry Seidler designed QV1 building needed to redefine what working in the building and the city means.
The IDEA - interlinking QV1’s features with human connection, building a sense of belonging, a new way of working - ‘Alive with work’. The video wasn’t just about showing the building and the amenities, it’s about showing people enjoying those human experiences that transcend the notion of toiling 9 to 5 in the city. It’s a place that allows you to work your profession, work on yourself and to work on your relationships. Over six shoot days, we wrangled 41 talent in 34 locations across 65 shots, many floors and lifts, steadicam and car rigs, it was a beast of a project! With a dedicated crew (lead by Adam and Gemma) and cast, we brought this compelling brand piece to life.
Following the success of the video, a campaign flowed into outdoor, magazine and digital while also refreshing QV1’s website, internal signage, brochures and sales tools to reflect the new movement and sing from the same hymn sheet.
‘Alive with work’ - MADE.
