This is Fremantle
Placemaking campaign
CLIENT
CITY OF FREMANTLE
CREATIVE
RHYTHM
PRODUCTION
RHYTHM
_________________________
Video Production
Creative Direction
Strategy
Idea
Copywriting
Project Management
Commercials
/
Photography
/
Collaborations
Following on from the launch of the THIS IS FREMANTLE new brand in 2019, the City of Fremantle wanted to ‘stop audiences in their tracks’ and engage them on a stunning visual journey of what Fremantle has to offer.
The IDEA - a series of videos and stills showcasing Fremantle unique and diverse offerings and capturing the vibrant spirit amongst stunning scenery and rich heritage. Seizing Fremantle’s spirit, soul and the sea to increase visitation back to the port.
Adam led the team in meticulously crafting this visual narrative, ensuring every shot and every edit contributed to the feeling of being swept away by Fremantle's charm. From concept through to final delivery, the team crafted a stunning visual journey through the soul of Fremantle using the renowned ‘Freo Doctor’ as an entity sweeping through the historic cobbled streets, into sidewalk restaurants and cafes, discovering hidden laneways, absorbing all the colourful treasures and igniting the senses.
The result was a captivating and memorable journey tickling our senses - MADE.
